Anglo Swannoff Shopify overnight
A UK salon business broker with 25 years of history, moved off a dated Shopify site in a single night. Every one of its pages kept its place in Google, and the buyer process that used to run on email is now handled by the site.
The brief
Replace it without losing a single ranking
Anglo Swann sells hair salons, barbershops and beauty businesses across the UK. Its old site ran on Shopify, a platform built for online shops, so listings, buyer forms and seller updates were held together with paid add-ons and a separate form service.
The firm's value was in its search rankings, built up over many years. The brief was to replace the whole site and the systems behind it, cut the monthly software bills, and do it without losing any of the traffic that brings sellers and buyers in.
What we built
A new brokerage sitethat runs the process
We rebuilt every page in a new brand, then moved the buyer and seller process onto the site itself so far less of it needs a person.
127 pages moved
Every listing, guide and page rebuilt, with 31 old addresses pointed at their new pages and 10 retired ones closed off properly.
Seller dashboards
Sellers sign in with a code sent to their email and see enquiries and interest in their business, at the same addresses they used before.
Confidentiality agreements online
Buyers sign the agreement on the site and the firm keeps a dated record it can show the seller.
Viewing bookings
Buyers book a viewing on the site, and both sides get a confirmation with each other's details, then a follow-up email.
Valuation calculator
A salon valuation tool on every seller page, which turns visitors into valuation requests.
Faster indexing
New and changed pages are sent to Bing and Google automatically each day.
On screen
What happened next
Live in one nightwith nothing lost
All 127 pages, 31 redirects and the seller dashboards were tested the night the domain moved, with no failures.
Shopify and the separate form service were both cancelled, cutting the firm's monthly running costs.
Agreements, information packs and viewing confirmations now go out from the site without anyone sending them.
Your business next
See your own siterebuilt, for free
Send us your current website and we will send back a design of your new homepage within two working days.