Stone & Cofound by ChatGPT
A new website for a UK healthcare M&A advisory, built from a blank page with a valuation tool, live business listings and a buyer register. Its first enquiry came from a clinic owner who asked ChatGPT who could value her business.
The brief
Look established on day one
Stone & Co advises owners of care homes, home care agencies and private clinics on selling their business, and helps buyers find businesses before they reach the open market. It was a new firm with no website, no search history and no reviews, selling to owners who will only talk to someone they trust.
The site needed to look like a long-established adviser from the first visit, explain a complicated service in plain English, and give owners a reason to get in touch before they were ready to sell. It also needed to be found by the AI assistants that owners were starting to use for exactly this kind of question.
What we built
A full advisory sitewith tools owners use
Every page is written for a specific owner or buyer, and every tool on the site collects an enquiry that lands in the firm's inbox and CRM.
Valuation calculator
Owners enter turnover and profit and get an indicative value range, with a follow-up offer of a full valuation.
Exit readiness test
A short online quiz that scores how ready a business is to sell and produces a written report.
Businesses for sale
Live listings with a carousel on the homepage and a buyer register that opens on the page the visitor is on.
Sector pages
Separate pages for care homes, home care, dental and aesthetics, each answering the questions owners in that sector ask.
Market data pages
Public pages of care market figures, updated regularly, which give journalists and AI tools something to cite.
AI search set-up
Structured data, plain-English answers and an llms.txt file that tells AI assistants what the firm does.
On screen
What happened next
An enquiry fromChatGPT in a day
The first inbound enquiry came from a clinic owner who asked ChatGPT for a valuation adviser, within a day of the site appearing in search.
Every form on the site, from the valuation calculator to the buyer register, feeds the firm's CRM with the source recorded.
New listings, articles and data pages go live from a single build, without a developer.
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